Promoting MICE tourism

posted Apr 3, 2014, 1:34 AM by Danang Beach
A seminar entitled “Promote the Development of Da Nang’s MICE (Meetings, Incentives, Conferences and Exhibitions) Tourism” took place at the Muong Thanh Da Nang Hotel located at 962 Ngo Quyen Street on Sunday.  Organised by the city’s Department of Culture, Sports and Tourism, the event was part of a programme to welcome a famtrip of representatives from 20 prestigious travel agencies in Ha Noi and Ho Chi Minh City.  The purpose of their visit is to survey the city’s tourism products, as well as to promote MICE tours linking northern and southern localities to Da Nang.

The InterContinental Danang Sun Peninsula Resort has been popular with high-end MICE visitors

The famtrip visitors said that, in the past, travel agencies in Ho Chi Minh City offered MICE tours to Nha Trang and Vung Tau cities, whilst those in Ha Noi organised this type of tourism in its neighbouring localities.  The current trend, however, is to arrange MICE trips to Da Nang.

During their 4-day stay, the visitors were very impressed by the city’s infrastructure system as well as its abundant natural resources, a wonderful gift of nature.  In addition to its modern facilities, the city can provide such support services as team-building activities and gala dinners to satisfy the demands of visitors.

Also at the seminar, the participants discussed ways to fully tap the potential of the city’s MICE tourism.  Top priority will be given to building effective MICE tourism promotion strategies, as well as to developing unique tourism products to stimulate spending by MICE visitors.  Moreover, local travel agents will offer attractive MICE tours liking the city to its neighbouring localities, as well as training more tour guides.  Special attention will be paid to developing more evening entertainment activities.  These developments are expected to make this seaside city an ideal MICE destination in the near future.

(Source: Danang Today)